Performance Marketing Intern

JOB SUMMARY
Purpose Financial is seeking a detail-oriented Performance Marketing Intern to join our Purpose Financial Marketing Team. In this role, you will support measurable business results by developing and executing data-driven marketing strategies, fueling digital marketing platform growth, supporting organization top level goals You will report to the Director, Performance Marketing.

JOB RESPONSIBILITIES
Paid Performance Execution, Monitoring, Analysis and Optimization:

Execute ad buying strategies across programmatic platforms, social networks, search engines and other digital platforms, while ensuring proper tracking and optimization.

Conduct in-depth analysis of campaign metrics, audience behavior, and conversion paths to inform strategic optimizations and budget reallocation decisions to maximize efficiency and ROI.
 

Testing:

Design and optimize testing framework for all digital marketing, including tests across audiences, creatives, landings, as well as avenues like Affiliate marketing.

Create and measure rigorous A/B and multivariate testing to maximize learnings.
 

Collaboration:

Work closely with internal performance marketing, creative, and analytics teams to align digital marketing efforts with campaign objectives and share optimization insights.
 

Market Intelligence:

Stay ahead of industry trends and emerging best practices to keep Purpose Financial at the forefront of performance marketing innovation.
Compliance:

Respond to Compliance team requests and ensure all campaigns comply with platform policies and industry regulations
 

Accountability
Understand, adhere to and enforce all corporate policies.

QUALIFICATIONS 

Equivalent Education Level Required: Relevant course work or experience

Experience Required: Degree program or relevant experience aligned to responsibilities

Knowledge Required: Excellent written and verbal communications skills; adaptability and flexibility to changing environment; and comfortable working in a dynamic, high volume, fast-paced environment. Ability to understand and ensure compliance with policies, procedures, and laws governing our industry/business and products.

Physical Requirements: Sitting for long periods of time; standing occasionally; walking; bending; squatting; kneeling; pushing/pulling; reaching; twisting; frequent lifting of less than 10 lbs., occasional lifting of up to 20 lbs.; driving and having access during the workday to an insured and reliable transportation; typing; data entry; grasping; transferring items between hands and/or to another person or receptacle; use of office equipment to include computers; ability to travel to, be physically present at, and complete the physical requirements of the position at any assigned location.

Travel: N/A

Attire: Business Casual

Other: Must be eligible to work in the USA and able to pass a background check.